Our Story
About B NOOR
Our Mission
“We don't launch a product until it works on us first.”
B NOOR was built on a simple promise: no product leaves our lab until it has proven itself on our own skin. We believe luxury skincare should do more than feel indulgent — it should visibly transform.
Every formula begins with intention. We start with the result we want — brighter, firmer, more luminous skin — and work backwards to the ingredients that deliver it.
The Founder
Dr. Moe
Afaneh
Dr. Moe Afaneh is a trained pharmacist with years of experience in compounding formulations and a deep passion for botanical medicine. After witnessing first-hand the gap between what the cosmetic industry offers and what skin truly needs, he set out to change it.
His approach is straightforward: effective solutions, premium ingredients, and botanicals wherever science allows. Years of research, development, and personally testing hundreds of products revealed one unavoidable truth — the market was full of compromises. Price over quality. Marketing over results. Claims over proof.
B NOOR was his answer. Products that are safe, effective, and priced with integrity — backed by a guarantee as simple as it is absolute.
“We are the first customer. Dr. Moe personally tests every product to ensure it adheres to a strict level of quality, consistency, tolerability, and provides a visible result.”
No product ships until it has earned its place — formulated with pharmaceutical precision, proven on skin, and refined until the result speaks for itself.
Our Philosophy
What We Stand For
Effectiveness First
Every ingredient is chosen for a reason. We formulate for results, not trends.
Quality You Can Feel
Premium ingredients, precision-formulated processes, and textures that feel as good as they perform.
Tested on Us
Before any product reaches you, it has been worn, tested, and refined by the people who made it.
The Name
Noor — نور
In Arabic, Noor (نور) means light. It is a name given to beauty, to clarity, to the glow that radiates from within. Our products are formulated to reveal your skin's natural luminosity — your own noor.
From Miami to the world, we bring together the warmth of our heritage with the precision of modern skincare science.
“Your skin holds a light.
We help it shine.”